Writing for real estate ads is an art form. It can take years to master, but if you’re willing to put in the time and effort, I think it’s one of the most rewarding careers you could ever have!
Here are my top tips for becoming a successful real estate ad writer.
Have a good knowledge of real estate and property values.
You should have a solid knowledge of your Kelowna Real Estate market including the prices of homes in your area. You should also be familiar with what makes your slice of the market unique: whether it’s a friendly community or picturesque landscape, for example.
A good writer knows how to position something so that it stands out from its competitors and stands out as being special or unique in some way. It’s one thing if you’re writing about something generic like “homes for sale” — but if you write about specific houses, why would someone want to buy yours?
Know what is unique about your slice of the market.
When you apply this to the task of writing real estate ads, it’s important to know what makes your market unique. There are only so many ways you can write “beautiful 3 bedroom home on a quiet street” or “excellent schools nearby.”
The first step is to take a deep look at the market area where you plan on selling real estate and identify its key features. Are there any unique features? For example, if your town has an unusual layout or history (such as having been built around an old fort) that might make it appealing to someone who is looking for something different than what they’d find in other communities. Maybe there’s some beautiful natural landscape (like mountains or waterfalls) nearby that buyers from other areas would travel great distances just to see with their own eyes.
Next, research what other agents are doing with their advertising materials so you can be sure those ideas won’t already have been used by others in your field before trying them yourself! You don’t want someone else taking credit for coming up with something brilliant when it was actually something basic like mentioning how close schools are located near homes being sold today.*
Know what your target audience is looking for in a house.
First things first, you have to know who your target audience is. Are they young and looking to buy their first home? Or are they older and looking to downsize into something smaller? Knowing this will help you determine what kind of language and tone to use when writing ads.
Knowing what your audience wants will also help keep you on track when writing real estate ads. For example, if they’re young couples, you might want to emphasize the size or layout of the rooms in a house or apartment rather than its amenities (like a pool). On the other hand, if it’s an older couple looking for retirement housing, then amenities like nearby grocery stores may be more important than anything else (as long as there’s room for those groceries).
Write simply, clearly, and honestly.
- Write simply, clearly, and honestly.
- Be clear.
- Be concise.
- Write about the features of the property and the benefits for the reader.
- Don’t beat around the bush, be honest about the price and condition of the property-don’t makeup what you don’t know or exaggerate what you do know! This is important because it helps potential buyers feel confident that they are getting accurate information about what they see in your ad, which makes them more likely to trust in your opinions during their search for a new home or investment property as well as trust in other ads from other companies who use this same style of writing (which means good reviews).
Use strong verbs.
Strong verbs give your writing a punch, help you communicate clearly and effectively, and make your writing pop off the page. Here are some examples of strong verbs: “She tramped through the snow.” “He bounded up the stairs.” “They zoomed down the highway.” When you use weak or passive verbs instead of these more active ones, your sentences lose their energy-and they don’t get read as much!
Make the reader feel like they already own the house by talking about it from their perspective.
There’s a popular saying among writers and editors: “Write like you’re talking to your best friend.” This makes sense when you think about it because most of the writing we do is done for other people. But in order for your writing to be effective, you need to write in a way that appeals to the reader’s needs and desires.
To pull this off with real estate ads (and any other type of copywriting), consider using first-person pronouns like “I” or “we.” It puts you on the same page as your reader by mirroring their own thoughts and feelings about buying or selling a home.
Writing good ads takes clear and accurate writing skills, understanding of the market, and practice. If you don’t have these three things, it won’t matter how hard you try to write a great ad-you’ll fail.
I hope this article has helped you understand how to write good real estate ads. It’s not as easy as it seems, but it’s also not impossible! If you take the time to learn about your market, then write clearly and honestly about what makes homes unique in that area, then you will be on your way to becoming a successful writer.